3 Mind-bending concepts to grasp before launching your first A/B test

As you kick off an optimization program within your organization, you can brace yourself for amazing growth 🚀 and tons of actionable insights 🤔 about your visitors.

This stuff is complicated, though. In particular, there are a few technical, statistical, and psychological 🤯 concepts to get your mind around so you can run a successful program – and explain what you’re doing to the rest of your team.

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Start Testing! Part 1: Prime your website for optimization

Welcome to the first in a three part series that will take you from testing n00b to verified optimizer in no time. If you own or have a stake in a website that makes money, this guide is for you. It will give you a systematic process to instrument and begin optimizing your site so it makes more money. In the process, you’ll level up your tech skills, learn more about your site visitors, and even learn some impressive statistical terminology. You’ll be great at parties. Ready to go? Just one question …

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